June 12, 2011-Delaware, Ontario- Jason Hathaway, in this #3 Snap on Tools/Vortex Brakes Pads/Rockstar Energy Drink Dodge had a great race and another opportunity to podium, but had it slip from his hands in a late race altercation Saturday night.

Returning to his home track, Hathaway and his team were excited about returning to Delaware Speedway.  Practice went well for the team posting a 6^th

place on the speed charts. Hathaway went on to record a great qualifying effort landing a 5^th place starting spot in a field of 20 competitors.

“Our car is in really great shape and comfortable. It has been the most comfortable I have been in while here and we are really looking forward to running tonight.” Hathaway said during the fan popular trackside autograph session.

A disappointed Hathaway reflected after the race.  “Our car was great all night and we were looking to race to a place on the podium this weekend.  The guy behind hit me hard and we almost wrote the car off trying to keep it off the corner 4 wall.  It’s a shame because we were so close and we really wanted to bring home a win for our sponsors, our team and the Hakonson family.”

The next event for the team will be in 2 weeks time, June 26, for the Vortex Brake Pads 200 at the road course at Mosport International Raceway.   This weekend’s race, the Keystone Light 200 from Delaware Speedway will air on TSN on June 26 at 1 pm.

Ed Hakonson Racing is proud to be partnered with Snap-on Tools, Rockstar Energy Drinks, Vortex Brake Pads, Napoleon Grills, Castrol, Fast Eddie Racewear, Choko Motorsports, Praxair and Cathcart Trucking.

For additional Information please contact:

Jamie Hakonson
Ed Hakonson Racing/Team 3 red
905-642-1010
[email protected]

May 29, 2011 – Bowmanville, Ontario – Amidst troubles with his #3 Snap-on Tools/Rockstar Energy Drink/Vortex Brake Pads Dodge, NCTS driver Jason Hathaway persevered to bring home a hard fought 6th place finish in the Dickies 200 presented by Vortex Brake Pads at Mosport Speedway on Saturday night.

The first event of the season got underway yesterday for the Ed Hakonson Racing/Team 3 Red race team with the season opened at Mosport International Raceway. During practice the team adjusted on a loose handling race car and made final preparations for the 200 lap race. Hathaway posted his best ever Mosport qualifying effort during his 2 lap qualifying session with a 6th place starting spot.

Trouble started early in the 200 lap main event for Hathaway when he reported a miss in the engine to the team’s Crew Chief Craig Masters. A long green flag run did not allow Hathaway to bring his race machine to the attention of his crew until lap 113 after being under powered and going 2 laps down to the leaders, including team mate Don Thomson Jr.

After falling back to 13th place with an ailing race car, Hathaway was given a boost by his pit crew with a quick pit stop for right side tries and fuel. Fresh rubber helped Hathaway and he made his way up to the 11th running position.

With only 20 laps to go Hathaway was the recipient of the Lucky Dog Award and earned his way back onto the lead lap. Hathaway made his way through traffic up into the top 10 and into 7th place. A green white, checkered finish gave Hathaway one last chance at gaining more track position and he did just that, avoiding a last lap tangle coming home in 6th place.

Hathaway was excited by their finish to what started out as a tough race. “I am really happy with our finish today.” Said Hathaway. “The guys did awesome in the pits and Craig made some great calls on the car set up and adjustments. Our team mate Don Thomson Jr is on the podium tonight in 3rd place so this is a great way to open the season.”

“I’m really impressed with the way Jason dug deep and rallied with the engine problems he had tonight. To come all the way back up to the front when he was deep in the running order with only 20 laps to go was awesome.” Said Team owner Ed Hakonson

The next race for the #3 Snap-on Tools/Rockstar Energy Drink/Vortex Brake Pads Dodge will be their inaugural appearance at the Circuit ICAR located in Mirabel, Quebec, north of Montreal, Sunday June 5. The teams will take to the 3.4 kilometre road course on Friday afternoon for testing, Saturday for qualifying and main event on Sunday afternoon. The Dickies 200 with be broadcast on TSN on June 4 at 1 pm.

Ed Hakonson Racing is proud to be partnered with Snap-on Tools, Rockstar Energy Drinks, Vortex Brake Pads, Napoleon Grills, Castrol, Fast Eddie Racewear, Choko Motorsports, Praxair and Cathcart Trucking.

For additional Information please contact:
Jamie Hakonson
Ed Hakonson Racing/Team 3 red
905-642-1010
[email protected]

January 21, 2011- (Stouffville, Ontario)- Fans of Jason Hathaway, driver of the #3 Snap-on Tools/Rockstar Energy Drink/Vortex Brake Pads Dodge and fans of 7-time Canadian Champion Don Thomson Jr. will get their chance to meet their favourite driver and get an autograph this coming Saturday, January 22rd at the CME show in Toronto.

Jason and Don will take a break from Team preparations for the 2011 NASCAR Season to attend the autograph session being held at the Canadian Motorsport Expo at the International Centre at 6900 Airport Road in Toronto. The one hour Saturday autograph session will take place on the stage in Hall 1 at 4:45 pm. The show will be open Friday 1 pm to 8pm, Saturday 10 am to 9 pm and Sunday 10 am to 5 pm.

Hathaway and #3 Snap-on Tools/Rockstar Energy Drink/Vortex Brake Pads Dodge team are excited about the upcoming 2011 season after their 6th place finish in the 2010 NASCAR Canadian Tire Series points battle.

EHR/T3R is proud to be partnered with Snap-on Tools, Rockstar Energy Drink, Vortex Brake Pads, Napoleon Grills, Farmers Feed Families line of clothing, Castrol, Cathcart Trucking, Fast Eddie Racewear, Choko Authentic Apparel and Praxair. For more information on EHR/T3R check out the site at www.team3red.com

January 15, 2011- Stouffville, Ontario- 7-time Canadian Championship driver, Don Thomson Jr. will have a new outlook on racing this season as he joins the stable of Team 3 Red/ Ed Hakonson Racing in Stouffville, Ontario.
The newly inked deal will allow for some great opportunities for Don with his wealth of knowledge, driving ability and experience in the series.
“The group at Team 3 Red/EHR is a great group of guys and I am looking forward to working with Jason and the rest of the company.” said Thomson. “This move puts me in a great position, opens doors for me and I am excited to be a part of the plan for T3R/EHR in 2011.”
Team owner Ed Hakonson is excited about the addition to the racing enterprise he started in 2000. He commented from the Team’s state of the art race facility located 45 minutes north east of Toronto. “Don has a great history of being a superb contender in racing here in Canada. We are looking forward to the new opportunities that lie ahead for Don and our team in the coming season. His knowledge and ability is unmatched in the industry and we are proud to have him a part of our organization.”
Snap-on Tools/Rockstar Energy Drink/Vortex Brake Pads #3 Dodge driver Jason Hathaway is also looking forward to the addition. “Donnie and I have always respected each other on and off the track so I am excited that he has joined our Team. His knowledge and our joint efforts will help our organization on a number of levels.”
Final plans are in the works for the season and will be released shortly.
The NASCAR Canadian Tire Series will hold 12 races this coming season across the country. Starting with the season opener May 28, 2011 at Mosport International Raceway, the schedule will include seven ovals: Auto Clearing Motorspeedway, Barrie Speedway, Delaware Speedway, Kawartha Speedway, Mosport Speedway, Motoplex Speedway and Riverside International Speedway; along with five road courses Circuit de Trois-Rivieres, Circuit Gilles Villeneuve, Circuit ICAR, Mosport International Raceway and the street course at Toronto’s Exhibition Place.

For Immediate Release  
NEW YORK, N.Y. (Dec. 9, 2010)

As an official partner, Keystone Light will have the ability to leverage the NASCAR logo on its packaging and throughout its national advertising campaigns. In addition, Keystone Light will participate in the NASCAR Canadian Tire Series Prize Money and Decal Program with the Keystone Light Pole Award. The award will be given to the NASCAR Canadian Tire Series driver who posts the fastest qualifying time each race of the season. Under the agreement, the brand will also secure pouring rights at multiple facilities the NASCAR Canadian Tire Series visits.
This partnership includes a robust media component on TSN and TSN.ca comprising of spots, billboards and custom features in NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Canadian Tire Series broadcasts. The brand will also activate a national NASCAR promotion featuring VIP NASCAR race weekend experiences that bring Keystone Light drinkers up close and personal to the action on the race track.

“NASCAR Canada is extremely pleased to partner with Keystone Light and help grow its brand among passionate and devoted stock car racing fans using the NASCAR Canada platform,” said Randy Paul, managing director, NASCAR Canada. “To have a brand like Keystone Light, which has a successful history of supporting stock car racing in the U.S., working in partnership with NASCAR Canada is a testament to the popularity of NASCAR racing in Canada and its fans across the country.”

“Coors Light and Keystone Light have been terrific partners in the U.S., and we’re very excited to help Keystone Light expand its NASCAR relationship across the border into Canada,” said Jim O’Connell, vice president of corporate marketing for NASCAR. “With the NASCAR fan base evenly spread across Canada, we anticipate the sport can bring strong results to Keystone Light’s national promotions and retail activation.”

“The opportunity to partner with such a strong brand as NASCAR offers Keystone Light access to a growing fan base, providing immediate legitimacy with the loyal enthusiasts and casual followers of the sport,” said Kristi Knowles, vice president marketing for Molson Coors Canada. “We’re planning to genuinely integrate the Keystone brand within the NASCAR Canada community – many who already happen to be Keystone fans. Our aim is not to be a spectator sponsor but to be right there as the checkered flag is waved.”

With 12 points events in 2011 at Canada’s premier oval track facilities and largest road racing tracks, the NASCAR Canadian Tire Series is Canada’s premier motorsport and only national motorsport championship. The series, which launched in 2007, features Canada’s top teams and drivers competing on both oval and road courses, and as a companion event to other major in-market events. The series stages races in British Columbia, Saskatchewan, Ontario, Quebec and Nova Scotia.

NASCAR is the #1 motorsports property on television in Canada. Today, 6.8 million adult Canadians are NASCAR fans, up from 5.8 million in 2004. NASCAR fans hail evenly from all parts of Canada, making up over a quarter of the population in each Canadian province.

About NASCAR Canada

NASCAR Canada, a partnership between NASCAR and TSN Events, a division of TSN within the CTVglobemedia family, Canada’s leading multi-media company, was created in 2004 to manage the growth of the NASCAR brand in Canada through sponsorship, licensing, and marketing initiatives. TSN, which has been broadcasting NASCAR races across Canada since 1984, brought to Canadian fans more than 80 NASCAR race broadcasts in 2010.
— The National Association for Stock Car Auto Racing (NASCAR) and Molson Coors Canada, a division of MolsonCoors, today announced a partnership in Canada in which the Keystone Light brand will become the Official Beer of NASCAR in Canada and the Official Beer of the NASCAR Canadian Tire Series.

About Molson Coors Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Coors Canada is proud to be the nation’s pre-eminent brewer. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Keystone, Keystone Light, Molson Dry and Rickard’s. Molson Coors Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft, and Foster’s Lager. The Company employs 3,000 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is part of the Molson Coors Brewing Company.  For more information, contact: Andrew Giangola, NASCAR Public Relations, (212) 326-1880 or [email protected]

Thanks to all our sponsors that made our 2010 season the great success that it was.

We are proud to be partnered with Snap-on Tools, Rockstar Energy Drink, Vortex Brake Pads, DSC Security Products, Napoleon Grills, Farmers Feed Families line of clothing, Castrol, Cathcart Trucking, Fast Eddie Racewear, Choko Authentic  Apparel , Impact Canopies and Praxair.