Kubota Re-Ups with E.H.R. with Expanded Program & Schedule


Expanded Race Program and Schedule Drives Partnership Renewal  

MARKHAM, ON-, (May 4, 2018) – Kubota Canada Ltd., Markham, ON and Ed Hakonson Racing/Team3 Red of Stouffville, ON today jointly announced they have renewed their agreement that will see the Kubota brand carried as the Team’s primary sponsor on their #3 Chevrolet Late Model entry in the APC Pro Late Model Series and maritime Pro Stock Tour, both driven by Jason Hathaway.

In addition, Kubota will carry a secondary position on the #3 Chevrolet Camaro driven by new team member, Cole Powell, for the full NASCAR Pinty’s Series schedule of 13 races across Canada. Together, the E.H.R/Team 3 drivers will represent the Kubota brand at 16 professional race events across the country. A complete Kubota EHR/Team 3 race schedule is below beginning with the Victoria Day Speed Fest Weekend, May 18-20 at Canadian Tire Motorsports Park, in Bowmanville, ON

“When we were told EHR was planning to add another driver and expand it’s race program, we were thrilled! As a result, our renewal will expand Kubota’s reach through racing across Canada, and there will be added exposure in our biggest market which is Ontario”, said Rob Allison, National Brand Manager for Kubota. “We are always looking for ways to increase our brand’s reach and now being in front of race fans across the country is a great way to achieve this.” Allison continued.

“We are so excited to be partnered again with Kubota for our expanded program this season. We have set the bar high for our new driver, Cole Powell, but he’s going to be learning from one of the best in Jason Hathaway. Should be a great experience for both.” added Jamie Hakonson, Marketing Manager for E.H.R/Team 3 Red.

In addition to racing, the #3 Kubota Chevrolet car will make several special appearances at events along with Kubota’s On Tour special events vehicle pictured below. 

“We’ll really make a big splash when both rigs show up at an event”, Allison says. “This is all about keeping our brand in front of the public in a tangible way that’s memorable for everyone in attendance.”



About Kubota Canada Ltd.

Kubota Canada Ltd. is the Canadian marketer and distributor of Kubota-branded equipment, including a complete line of tractors up to 150 PTO HP, performance-matched implements, compact and utility-class construction equipment, consumer lawn and garden equipment, commercial turf products and utility vehicles. For product literature or dealer locations, please visit: www.kubota.ca.


About EHR/Team 3 Red

E.H.R/Team 3 Red is a professional Canadian race team competing in the NASCAR Pinty’s Series, APC Series and the Maritime Pro Stock Series. Team Driver Jason Hathaway was named NASCAR Pinty’s Series Most Popular Driver in 2015 and 2016, the only driver in series history to achieve the title more than once and consecutively. Twitter @jasonhathaway3, @colepowell @ehrt3r.  “Like” the team on their Facebook page: Facebook/edhakonsonracing.team3red Instagram: ehrt3r and check out their website at www.team3red.com