Stouffville, Ontario. May 6, 2010 – Ed Hakonson Racing (EHR)/Team 3 Red (T3R) is pleased to announce the addition of Rockstar Energy Drinks as a major affiliated sponsor on their #3 Snap-on Dodge Avenger for the 2010 NASCAR Canadian Tire Series season.
“We are proud to announce our new multi-year partnership with NASCAR Canada’s – EHR/T3R Racing. Rockstar is sure to bring a new and exciting energy to the team this year!” said Dave Giancoulos, Vice-President of Rockstar Energy Drinks in Canada. “We now have the ability to bring another exciting marketing property to our retail partners across Canada!”
“This deal is a multi-faceted agreement that will give Rockstar Energy Drinks a firm place and belonging within the Canadian Motorsports industry, while furthering the growth of our team and sport,” said Jamie Hakonson, Team Manager of EHR/T3R.
“The sport of NASCAR has brought a strong identity to Canadian Motorsports. We are excited to join forces with Ed Hakonson, a prominent figure head in Canadian Motorsports. This is the perfect platform for Rockstar which we feel reflects our brands personality and speaks to our core consumers.” added Giancoulos.
EHR/T3R is based out of Stouffville, Ontario. EHR/T3R is partnered with Snap-on Tools, Vortex Brake Pads, Napoleon Grills and Fireplaces, DSC Security Products, Castrol, Fast Eddie Racewear, Choko Authentic Apparel and Praxair.
About ROCKSTAR: ROCKSTAR is the world’s most powerful energy drink, enhanced with a potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhaustive lifestyles – from athletes to rock stars. ROCKSTAR ENERGY DRINK is available in eleven amazing flavors: Original, Sugar Free, Burner, Juiced Mango Orange Passion Fruit, Juiced Pomegranate, Tropical Punched, Punched Citrus, Guava Punched, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla. ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors. ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across North America, Australia, New Zealand, Japan, United Arab Emirates, and throughout Europe.